• NeighborhoodWest Village

Opened by Kerrilynn Pamer and Cindy DiPrima Morisse in 2015, CAP Beauty is the West Village’s one-stop shop for 100 percent natural skincare, makeup, hair products, and groceries. The founders are fervent in their belief that plant-and mineral-based products are the most transformational, allowing for what they call “High-Vibrational Beauty.” In CAP’s modern setting, which includes floors lined with rose quartz (“the love stone”), shoppers can browse a comprehensive selection of products from cult brands like Pai, Tata Harper, RMS Beauty, and May Lindstrom, then pop into the spa for a facial, acupuncture treatment, or brow-shaping session. If you visit, don’t leave without one of CAP’s bestselling flavored coconut butters (we prefer the matcha version).